BALANCING CUSTOMER AND COST
Competitor Market Knowledge
The behaviours in the table below show how you can demonstrate the skill of Competitor Market Knowledge at each of the competency levels in which it appears. Click on the plus sign to show the behaviours at that level.
Level 3
- Maintains a knowledge of the relevant market and specific competitive offerings and risks and advises how the organisation should respond to maintain growth.
Resources
Below you will find learning resources to help you develop the skill of Competitor Market Knowledge. Click on the links to access the resources.



ON THE JOB ACTIONS
Knowledge
Join industry relevant networks and interest groups where you may learn about your competitors.
Updates
Make sure that new joiners from competitors are asked to provide updates (subject to ethical requirements) to you and ensure that there are requirements on leavers to protect your organisation’s information.
Knowledge Management
Set up mechanisms to educate relevant colleagues in their competitor awareness.
