BALANCING CUSTOMER AND COST
Business Growth
The behaviours in the table below show how you can demonstrate the skill of Business Growth at each of the competency levels in which it appears. Click on the plus sign to show the behaviours at that level.
Level 4
- Develops a business opportunity from a 'prospect' to a commercial success.
- Translates market requirements into customer value propositions.
- Creates and closes new business deals, delivering commercial performance.
Resources
PDFs
Managing Complex Information
This PDF covers the ways in which we process information differently and how that can lead to miscommunication, even when we’re not aware of it. It describes the different levels at which we group information and how everybody works at different levels at any one time, following up with a technique to structure a meeting so that everyone is on the same page. This PDF is aimed at structuring information in a group.
Managing Time and Scope
This PDF covers the different levels of scope and range of time that people automatically prioritise and how that can cause conflict. For example, someone with a very immediate, detail focused approach will prioritise differently to someone with a long-term, broad vision. All focuses are important and cover one another’s blind spots.
VIDEOS
Managing Complex Information
This video explains the ways in which we process information differently and how that can lead to miscommunication, even when we’re not aware of it. It describes the different levels at which we group information and how everybody works at different levels at any one time. It shows you a technique to analyse and describe a topic so that everyone in a group can contribute, can clearly follow, and can be engaged.
Managing Time and Scope
This video explains how people automatically prioritise different levels of scope and range of time and how that can cause confusion and conflict. For example, someone with a very immediate, detail focused approach will prioritise differently to someone with a long-term, broad vision. All focuses are important and cover one another’s blind spots. Learn how to use this technique with a group or team and how to explain a complex topic to others.
ON THE JOB ACTIONS
Strategy
Read and/or watch Managing Time and Scope and Managing Complex Information to ensure that your analysis of long-term growth opportunities is efficiently done, and a good case is made e.g. using the Chunking Diagram to construct the information.